The women’s health platform raised $1.7 million to fuel its community-led wellness revolution and expand into 737 Boots stores.WHO: Founded in 2021 by former Unilever innovator Hannah Samano, Unfabled was created with the drive to change women’s health. A platform created by women, for women, Unfabled has become a movement powered by community, data, and lived experience. By listening to women at scale and turning their voices into real solutions, Unfabled is proving that women’s health is no longer a side note and instead, the very backbone of wellness. The Unfabled Essentials range includes supplements for bloating, cramps, low energy, sleep, and stress. Each product is designed to meet real needs with formulations that are effective, accessible, and affordable.WHY: Unfabled has turned TikTok virality into in-store demand, bridging the gap between digital buzz and high street sales, expanding into 737 Boots stores nationwide.IN THEIR OWN WORDS: Founder Hannah Samano said, “Women’s health has been sidelined for far too long. At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products—you create a movement. Boots expanding our footprint by over 1000% proves that women’s health is no longer niche. We’re proud to be building a brand, a community, and a category that retailers and investors can no longer ignore.”Rupa Popat, General Partner at Arāya Ventures, added, “Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive. Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success.